A trade delegation from the Rice Exporters Association of Pakistan (REAP) Under the leadership of Malik Faisal Jahangir, Chairman, REAP, Ch. Muhammad Shafique, Deputy Leader of the Delegation, Shahjahan Malik, Convener of the Delegation, Mr. Irfan Noor, Treasurer, Mr. Shahid Memon, Mr. Maman Mandahar, Mr. Waqar Ahmad, Mr. Farhan Garib, Mr. Ismail Agar, Mr. Tayyab Bashir & Mr. Kashif-ur-Rehman, Secretary General visited Saudi Arabia to boost rice exports and strengthen trade ties. The delegation aimed to capitalize on Saudi Arabia's growing demand for high-quality rice by showcasing Pakistan's diverse rice varieties, including Basmati, renowned for its aroma and quality. Meetings with Saudi importers, retailers, and Government Officials were held to address market requirements, ensure compliance with Saudi standards and explore collaborative opportunities. This initiative aligns with Pakistan's broader strategy to diversify export markets, enhance foreign exchange earnings, and solidify its presence in the Middle Eastern market.
